1. Marketing Principle

Marketing and external communications made by or for Axtora Corp must be clear, supportable and not misleading.

This Policy applies to Website content, sales materials, proposals, public statements, advertisements, partner-facing materials, client-facing documents, blog content, service descriptions and other external communications.

2. Claims About Platform Support

Statements about Axtora Corp’s support for communication platforms must not overstate what Axtora Corp can control.

Claims about user acquisition, engagement, retention, monetization, US localization, payment coordination, regulatory alignment, KYC/AML support, fraud reduction, payment security, bank communication or platform growth must be accurate and reasonably supported.

Communications should not imply that Axtora Corp guarantees user numbers, revenue, payment approval, banking access, chargeback reduction, market adoption, localization success or long-term platform profitability.

3. Context for Results

Where results depend on external conditions, that context should not be removed if it would make the communication misleading.

Relevant dependencies may include bank or PSP requirements, local laws, user behaviour, platform features, client input, budget, targeting, market conditions, marketing channels, partner performance, tracking setup and third-party systems.

Past examples, projections, dashboards, estimates or campaign insights must not be presented as guaranteed future outcomes.

4. Commercial and Service Clarity

Marketing materials must not hide material conditions connected with Axtora Corp’s services.

Where relevant, communications should be clear about scope, assumptions, pricing, timelines, deliverables, approvals, documentation responsibilities, compliance dependencies, payment partner involvement, market limitations and third-party roles.

A statement may be misleading if technically accurate but missing important conditions.

5. Client, Platform and Partner Materials

Client names, logos, screenshots, payment materials, bank correspondence, campaign results, platform metrics, dashboards, case references, localization examples or partner materials may be used only where Axtora Corp has the right to use them and any required approval has been obtained.

Confidential platform information, user data, payment information, bank documents, KYC/AML materials, partner information and unpublished client materials must not be used externally unless permitted by law, contract and confidentiality obligations.

6. Market and Competitor References

Statements about competitors, platforms, banks, payment providers, marketing partners, tools, services, compliance status, payment performance, user acquisition, traffic quality or business practices must be fair and verifiable.

Speculation, selective facts, unsupported comparisons and disparaging language must not be used to create an unfair impression.

7. Prohibited Practices

Axtora Corp does not permit:

• guaranteed-outcome claims without a valid basis;
• fabricated testimonials, reviews, examples or case studies;
• fake traffic, fake engagement or manipulated metrics;
• misleading claims about payment security, compliance readiness, bank approval or fraud reduction;
• selective presentation of data that creates a false impression;
• undisclosed use of client names, platform data, screenshots, bank materials or campaign results;
• unsupported “best”, “leading”, “top” or superiority claims;
• hidden fees or incomplete commercial conditions;
• misleading urgency, scarcity or availability statements;
• marketing that ignores privacy choices, consent requirements, confidentiality obligations or platform rules.

8. Corrections and Escalation

If a communication is inaccurate, outdated, unsupported, incomplete or potentially misleading, it should be corrected, qualified, paused or withdrawn.

Concerns about marketing claims, client materials, payment claims, bank references, competitor statements, partner information, privacy issues, platform rules, campaign data or performance metrics should be escalated to the Compliance Team or another appropriate internal function.

Good-faith escalation must not result in retaliation.